Accounts on the Move
Monday, November 3, 2003
  • Money Magazine
    Deutsch
    MONEY magazine today named Deutsch Inc. as its agency of record. The New York office of Deutsch will be responsible for trade advertising, direct and media buying and media planning for MONEY magazine.
  • The Alzheimer’s Association
    Rapp Collins, Porter Novelli and Changing Our World
    The Alzheimer’s Association has awarded its advertising and public relations accounts to Rapp Collins and Porter Novelli, and philanthropic services and fundraising support to Changing Our World. The budget is $20 million. The three New York-based Omnicom Group Inc. firms will work jointly to provide the Alzheimer’s Association with an integrated solution for its first-ever branding campaign, supported by direct marketing, public relations, advertising, fundraising and interactive work.
  • Masterfoods
    In Review
    Masterfoods USA is consolidating its $350 million U.S. media planning and buying account.
  • Fidelity Investments
    In Review
    Fidelity Investments' $75 million account is in review.
  • WxWorx
    Sullivan Higdon & Sink
    Sullivan Higdon & Sink has been named agency of record for WxWorx (Weather Works). The scope of the agency's work will range from overall brand positioning to external communications, media relations and advertising.
  • Ariat International
    Two by Four
    Ariat International has selected Two by Four as their national advertising agency of record for their Western, English, work and casual product lines. Two by Four will be collaborating with Ariat on brand positioning and development of advertising materials such as national television, print, promotions and sales collateral.
  • Chef Solutions
    Foodmix
    Foodmix, a Chicago-land food and beverage marketing communications firm, has been named agency of record for Chef Solutions. Foodmix will develop a strategic campaign to correspond with their overall marketing efforts.