MONEY magazine today named Deutsch Inc. as its agency of record. The New York office of Deutsch will be responsible for trade advertising, direct and media buying and media planning for MONEY magazine.
The Alzheimer’s Association has awarded its advertising and public relations accounts to Rapp Collins and Porter Novelli, and philanthropic services and fundraising support to Changing Our World. The budget is $20 million. The three New York-based Omnicom Group Inc. firms will work jointly to provide the Alzheimer’s Association with an integrated solution for its first-ever branding campaign, supported by direct marketing, public relations, advertising, fundraising and interactive work.
Masterfoods USA is consolidating its $350 million U.S. media planning and buying account.
Fidelity Investments' $75 million account is in review.
Sullivan Higdon & Sink has been named agency of record for WxWorx (Weather Works). The scope of the agency's work will range from overall brand positioning to external communications, media relations and advertising.
Ariat International has selected Two by Four as their national advertising agency of record for their Western, English, work and casual product lines. Two by Four will be collaborating with Ariat on brand positioning and development of advertising materials such as national television, print, promotions and sales collateral.
Foodmix, a Chicago-land food and beverage marketing communications firm, has been named agency of record for Chef Solutions. Foodmix will develop a strategic campaign to correspond with their overall marketing efforts.