Accounts on the Move
Monday, November 17, 2003
  • Tylenol
    In Review
    Incumbent Saatchi & Saatchi, along with TBWA\Chiat\Day have been eliminated from Tylenol's $115 million review.
  • W Hotels
    RDA International
    RDA International, New York, has been chosen by W Hotels to be its creative agency of record. The account is estimated at $4 million.
  • Ball Park Franks and Jimmy Dean Sausage
    In Review
    Creative duties are in review for Sara Lee Corp.'s Ball Park Franks and Jimmy Dean sausage accounts. Billings are estimated at $40 million. Leo Burnett, Chicago previously handled the creative accounts.
  • Clopay Building Products
    Empower Media Marketing
    Empower Media Marketing, Cincinnati, has been retained as media planning and buying agency for Clopay Building Products. The account consists of consumer (print and broadcast) and trade advertising.
  • TrueBeginnings
    Click Here
    Click Here will handle interactive duties for TrueBeginnings.
  • Yanni
    M4 Presents
    M4 Presents has announced a partnership with Arras Interactive to re-develop and promote the interactive brand of recording artist Yanni.