Incumbent Saatchi & Saatchi, along with TBWA\Chiat\Day have been eliminated from Tylenol's $115 million review.
RDA International, New York, has been chosen by W Hotels to be its creative agency of record. The account is estimated at $4 million.
Creative duties are in review for Sara Lee Corp.'s Ball Park Franks and Jimmy Dean sausage accounts. Billings are estimated at $40 million. Leo Burnett, Chicago previously handled the creative accounts.
Empower Media Marketing, Cincinnati, has been retained as media planning and buying agency for Clopay Building Products. The account consists of consumer (print and broadcast) and trade advertising.
Click Here will handle interactive duties for TrueBeginnings.
M4 Presents has announced a partnership with Arras Interactive to re-develop and promote the interactive brand of recording artist Yanni.