La Agencia de Orcí & Asociados was selected today as the agency of record for La Opinión, a Spanish-language newspaper in Los Angeles. La Agencia launched consumer and business-to-business campaigns for the newspaper today, designed to reinforce the paper’s leadership position within the Los Angeles community. The campaigns utilize radio spots, print and OOH advertising.
Without a review, BBDO New York and OMD won creative and media duties respectively for DIRECTV. Deutsch, Los Angeles previously handled creative and MediaVest handled media duties. Responsibilities cover TV, radio, print, direct response and more, on both a national and local basis. The budget is estimated at $115 million.
Circuit City has opened a review for its general ad account. Incumbent Foote Cone & Belding, Chicago, has been invited to defend the account.
Timberland and its agency of record, Fallon, New York, have parted ways.
SKI & Company has been awarded the GM Racing account for the development of new business partnerships with GM Branded teams in competition in NASCAR Craftsman Truck series, IndyCar Racing League, Le Mans, National Hot Rod Association, Sports Car Club of America, Grand American Rolex Sports Car Series and the American Le Mans Series.
The Cellular Telecommunications & Internet Association is looking for an agency.
Kirshenbaum Bond & Partners has been tapped to handle the estimated $25 million Edward Jones creative account. The agency beat out Euro RSCG Tatham, Chicago, and Richards Group, Dallas, for the win.
Bandai America Incorporated has named Ryan Partnership as its promotion-marketing agency of record. The account will be handled out of the company's Los Angeles office.
Bigfoot Interactive has added Arthur Frommer's Budget Travel and Domino's Pizza to its client list. The marketers will use Bigfoot Interactive's delivery optimization services to manage their online customer campaigns.