Organic Inc. was the incumbent chosen by the Chrysler Group, the North American arm of DaimlerChrysler, to continue as its Interactive agency of record for its brand websites — Jeep.com, Dodge.com, and Chrysler.com. Organic was also awarded the creative portion of all Jeep, Dodge and Chrysler dealer websites. Organic has been the Chrysler Group's agency of record since 1999.
The Ritz-Carlton Hotel Co. L.L.C. has begun a nationwide search for a new advertising agency. Sawyer, Riley, Compton, The Ritz-Carlton agency of record, will remain on the account through the end of 2004. The Ritz-Carlton account bills between $10 million - 15 million annually.
Earthlink has parted ways with its agency, Leo Burnett USA, Chicago, and has opened up a review for a new creative agency.
General Nutrition Centers Inc. has selected independent Cramer-Krasselt/Midwest as its agency of record. The account is estimated at $20 million. C-K will handle all brand planning and advertising.
PetsMart has begun a review for its creative account. Select Resources International, Santa Monica, Calif., is conducting the review.
Arnold Worldwide has been selected by Tyson Foods as its agency of record. DDB Worldwide, Chicago previously handled the account.
The Los Angeles office of Horizon Media will handle the media buying for Breast Cancer 3-Day, a national series of events to help fund breast cancer research and patient support programs. The Los Angeles office of BBFM, Inc. was awarded creative duties and media planning chores. The account includes television, radio, out-of-home, print ads and a variety of collateral material.
Creative duties for Nasonex have been awarded to BBDO New York. The agency beat out Saatchi & Saatchi, New York, and incumbent Quantum Group, Parsippany, N.J., for the win.
Castle Brands Inc., previously known as the Great Spirits Company, has selected Fathom Communications, a New York-based integrated marketing agency, to handle its spirits portfolio with initial efforts on Boru Vodka. Fathom Communications will develop an integrated communications and marketing program for Boru Vodka.