Nestle's $1.5 billion global media account is in review. Universal McCann handles the U.S. account.
Cablevision Systems has hired Gardner Nelson & Partners to create both print and broadcast advertising promoting the company's video services and the continued evolution of its iO: Interactive Optimum digital cable television service. The agency was chosen in closed review. Spending was not disclosed.
141 Worldwide has won a branding account for Boeing's commercial airplanes. TNS Media Intelligence/CMR found that Boeing spent more than $12 million last year in ad spending.
DISH Network has begun a review for a branding agency. Industry sources estimate that EchoStar, DISH Network's parent company, spent more than $87 million in ad spending in 2003.
Allstate Insurance has signed OgilvyOne Chicago as its direct marketing agency following a review. The agency will be responsible for database marketing initiatives, including direct mail, segmentation, analytics, and creative to support Allstate growth initiatives. Spending was undisclosed.
After a two-year hiatus, Deutsch, Los Angeles, has won back digital duties for Mitsubishi. 10th Degree previously handled the account, estimated at $6 million.
StarLink Worldwide has been named media agency of record for Chuck E. Cheese's. The assignment, previously handled by Initiative, Los Angeles, includes media strategy and investment activities both national and local in scope. The business also includes Hispanic market media services, to be handled by StarLink's specialty division StarLink y Más. Spending was not disclosed.
DarkGrey, the technology unit of Grey Worldwide, has been selected to handle Nokia's estimates $35 million creative account. Richards Group, Dallas, previously handled the account.
Emirates, the Dubai-based international passenger and cargo carrier, has named ISM in Boston as its advertising and marketing partner in the United States. The agency beat out four agencies in the New York area. The launch campaign is budgeted at more than $5 million.
EMG (Ethnic Marketing Group Inc.) has been selected by Ace Hardware Corp. as its Hispanic marketing agency of record. The agency will develop regional and national marketing programs as well as design and execute integrated advertising and marketing strategies targeting the U.S. Hispanic market.
UNreal Marketing Solutions has added four new clients to the mix. HomeClick.com, LPI Media, publisher of Out and The Advocate magazine, SONA International and The Pros have all signed on for Search Engine Marketing services.