Monday, May 17, 2004
  • Miramax ZenithMedia Group

    Miramax has moved its media buying duties from ZenithMedia Group back to Palisades Media Group. Billings were not disclosed.

  • Snapple Cliff Freeman & Partners

    Snapple has changed agencies, moving from Deutsch, New York, to Cliff Freeman & Partners, New York, without a review. Spending was not disclosed.

  • HSBC Group WPP

    Various WPP Group agencies have been assigned to handle HSBC Group's estimated $600 million account.

  • Wal*Mart Mexico Arena Communications

    Arena Communications, a division of MPG, has been awarded the media account for Wal*Mart Mexico. Arena Communications will manage the account from its Mexico City headquarters. Arena will be responsible for media strategy, planning and buying throughout all Mexico for Wal*Mart. The agency bested Carat, Mediaedge:cia, Initiative, Starcom, Control Media and the incumbent, Mindshare, for the win. Billings were not disclosed.

  • VisitBritain GREEN TEAM

    VisitBritain, the official tourism organization of Great Britain, has named GREEN TEAM, New York, as its agency of record for the Americas. An initial budget of more than $1.25 million for the spring, 2005 initiative will go primarily to online advertising, supplemented by a mix of traditional media and direct mail marketing.