After only one month in review, and before agencies pitched for the account, Subway awarded Goodby Silverstein & Partners the creative portion of its $300 million account. The company split with Fallon in May.
Avenue A/Razorfish has been named digital marketing agency for Blockbuster Online. Last week, Blockbuster launched Blockbuster Online, an Internet movie rental service. This week, the agency will launch a digital marketing campaign to introduce the company's new online service.
Leo Burnett USA, Chicago, has been awarded the estimated $10 million Pam cooking spray account. Fogerty Klein Monroe, Dallas, TX, previously handled the account.
Euro RSCG Worldwide, New York, has been awarded Claritin's estimated $83 million account. Ogilvy & Mather, New York, previously handled the account.
GMAC Mortgage Corp. has assigned Enlace Communications creative and media responsibilities for the company’s first integrated Hispanic marketing initiative. Spending was not disclosed.
Western Union has split with J. Walter Thompson, Chicago, and placed its estimated $15 million consumer advertising account in review.
After a three-month review, Carpet One has named Ten United as its agency of record. Select Resources International, Santa Monica, Calif., handled the review. The budget will exceed $20 million, and will go to broadcast, online, and print advertising, point-of-sale and promotional materials.
After a two-month review, SFGT, Philadelphia, has been named agency of record for Sunoco, Inc., Philadelphia. Spending was not disclosed.
After a six-week review, the newly formed Charlotte Regional Visitors Authority has selected Boone/Oakley as its first agency of record. Media will include print, outdoor, radio, Internet, direct mail and guerrilla components. Budget is undisclosed.
Planning Group International announced that Terremark Worldwide, an operator of Tier-1 integrated network access points and services, has selected the firm as its agency of record. PGI will provide a range of advertising and marketing services, including re-branding, a new website, strategic media buying, and creative design for printed business development materials. Spending was not disclosed.