Mon, Aug 16, 2004
  • Subway Goodby Silverstein & Partners

    After only one month in review, and before agencies pitched for the account, Subway awarded Goodby Silverstein & Partners the creative portion of its $300 million account. The company split with Fallon in May.

  • Blockbuster Avenue A/Razorfish

    Avenue A/Razorfish has been named digital marketing agency for Blockbuster Online. Last week, Blockbuster launched Blockbuster Online, an Internet movie rental service. This week, the agency will launch a digital marketing campaign to introduce the company's new online service.

  • Pam Leo Burnett USA

    Leo Burnett USA, Chicago, has been awarded the estimated $10 million Pam cooking spray account. Fogerty Klein Monroe, Dallas, TX, previously handled the account.

  • Claritin Euro RSCG Worldwide

    Euro RSCG Worldwide, New York, has been awarded Claritin's estimated $83 million account. Ogilvy & Mather, New York, previously handled the account.

  • GMAC Mortgage Corp. Enlace Communications

    GMAC Mortgage Corp. has assigned Enlace Communications creative and media responsibilities for the company’s first integrated Hispanic marketing initiative. Spending was not disclosed.

  • Western Union In Review

    Western Union has split with J. Walter Thompson, Chicago, and placed its estimated $15 million consumer advertising account in review.

  • Carpet One Ten United

    After a three-month review, Carpet One has named Ten United as its agency of record. Select Resources International, Santa Monica, Calif., handled the review. The budget will exceed $20 million, and will go to broadcast, online, and print advertising, point-of-sale and promotional materials.

  • Sunoco SFGT

    After a two-month review, SFGT, Philadelphia, has been named agency of record for Sunoco, Inc., Philadelphia. Spending was not disclosed.

  • Charlotte Regional Visitors Authority Boone/Oakley

    After a six-week review, the newly formed Charlotte Regional Visitors Authority has selected Boone/Oakley as its first agency of record. Media will include print, outdoor, radio, Internet, direct mail and guerrilla components. Budget is undisclosed.

  • Terremark Worldwide Planning Group International

    Planning Group International announced that Terremark Worldwide, an operator of Tier-1 integrated network access points and services, has selected the firm as its agency of record. PGI will provide a range of advertising and marketing services, including re-branding, a new website, strategic media buying, and creative design for printed business development materials. Spending was not disclosed.