StarLink Worldwide has been awarded planning and buying duties for Italian-based Natuzzi, a leader in leather upholstery and Italy’s largest furniture manufacturer. StarLink will be handling all media strategy and investment for Natuzzi’s entire North American market. Spending was not disclosed.
MindShare has been awarded Unilever's whopping European media account, estimated at $1.2 billion. The agency beat Initiative and Carat for the win.
Diet Pepsi's estimated $35 million account is in review. The company will hear pitches from DDB, TBWA/Chiat/Day, and incumbent BBDO.
There are four agencies left standing for Comcast Cable's creative account. They are: GoodbySilverstein & Partners, San Francisco; The Richards Group, Dallas; Deutsch, Marina del Rey, Calif. and DDB. Spending was not revealed.
Tommy Hilfiger has awarded European media planning and buying to Interpublic Group's Initiative & BrandConnection. The account will be handled by Initiative's international team based in Paris, supported by BrandConnection in the Netherlands. Gross billings are estimated at $25 million.
Reebok has moved some of its creative ad duties over to McGarry Bowen, from Arnell Group. Spending was not revealed.
First-year NBA team the Charlotte Bobcats has named Boone/Oakley, Charlotte to handle its account during the 2004-2005 season. The account consists of TV, outdoor, print, radio and guerrilla advertising components. Boone/Oakley replaces Wray Ward Lasseter, Charlotte.
Jaguar Cars has placed its global advertising and direct marketing accounts in review. Industry sources estimate the account value at $84 million.
Brokaw has been named agency of record for The Fitness Experience, a specialty fitness equipment retailer with locations across the Midwest. The new campaign includes radio, print, direct mail and outdoor components. Spending was not disclosed.
Travel and leisure agency ISM has been chosen by The Crane, a Caribbean resort, to launch a positioning and creative campaign. New advertising is currently running on the island, with print ads set to launch next year. Spending was not disclosed.
Stein Rogan + Partners has been named agency of record by Tacit Networks, a provider of Wide Area File Services solutions. The campaign includes print and online advertising, a new Web site, direct marketing, and Webinars. Spending was not revealed.
Without a review, Spring Break Travel has named Republik, Durham, as its first agency of record. A six-figure budget will go to direct mail, outdoor and event marketing. Republik's first work will break Jan. 2005.
Brodeur Worldwide, a unit of Omnicom Group, has been selected by OneNeck IT Services to manage its communications efforts. Brodeur's Phoenix office will lead the account, supported by its San Francisco and Boston offices. For its campaign entitled, "Voice of the Customer," Brodeur Worldwide will create customer case studies and sales force communications tools. Spending was not disclosed.