Monday, January 3, 2005
- Leo Burnett
The U.S. Army has extended its contract with agency Leo Burnett for six months. The agency was competing against BBDO, McCann Erickson, Grey, Young & Rubicam and Ogilvy & Mather. - Millsport
XM Satellite Radio has selected Millsport, the sponsorship and event consulting unit of The Marketing Arm, as its agency of record. Millsport will provide strategic consulting, program planning and integrated activation around XM's portfolio of marketing partnerships. The Marketing Arm is a part of Omnicom Group Inc. Spending was not revealed. - Cronin and Company
Amica Mutual Insurance Company has named Glastonbury, Connecticut-based Cronin and Company as its agency of record for national advertising work. Cronin is charged with handling general advertising duties, including creative and strategic planning. The agency has partnered with MPG New York for media planning and buying. Cronin’s first work for Amica debuts Q1 2005. Spending was not released. - BCF
BCF has begun work for four new clients: Marva Maid, Fredericksburg Area Tourism, Bank @tlantec, and Pennsylvania Real Estate Investment Trust (PREIT). BCF will manage advertising, online promotions and public relations for Marva Maid. The agency will manage public relations, advertising and interactive marketing for Fredericksburg Area Tourism. For Bank @LANTEC, the agency will guide the company's marketing efforts and external branding of the company. Lastly, PREIT and BCF will work together to create brand awareness through public and media relations activities. Spending was not revealed. - Giant Ideas
Giant Ideas has been named the creative marketing group for Always Unique Exteriors, a fabricator of vinyl hand railings in the Pennsylvania tri-state area. Giant Ideas will provide a re-branding campaign for the company, and is currently working on direct-to-consumer print materials and television commercials that will air regionally in the first months of 2005. Spending was not released. - GraficaGroup
Synchronoss Technologies has named GraficaGroup as its agency of record. Synchronoss provides telecom Business Process Outsourcing (BPO) to help large service providers deliver services to clients across wireline, wireless, and broadband networks. Grafica will handle public relations, marketing, and advertising services. Spending was not released.
