Mon, Mar 14, 2005
  • General Motors In Review

    General Motors Corp. has placed its $2.6 billion media buying account into review. Vying for the account are Starcom MediaVest Group and incumbents General Motors Mediaworks and LCI.

  • Stainmaster In Review

    Stainmaster placed its $10 million advertising account in review shortly after BBDO relinquished duties. Competing for the account are The Richards Group, Doner, The Martin Agency, GSD&M, and Martin/Williams.

  • Mitsubishi BBDO

    Mitsubishi Motors North America has named BBDO as its creative agency of record. The account, estimated at $200 million, will be managed out of BBDO's Los Angeles office. Deutsch previously handled the account.

  • Intel McCann WorldGroup

    McCann WorldGroup has been awarded Intel's $300 million global account. Duties include media planning and buying and creating online and B2C campaigns.

  • Revlon Kaplan Thaler Group and Carat

    Kaplan Thaler Group and Carat have been awarded creative and media duties for Revlon. The agencies bested Berlin Cameron/Red Cell who partnered with its sibling MindShare and incumbent Deutsch for the win.

  • UPS The Martin Agency

    The estimated $100 million media buying portion of UPS's account has been moved from Lowe to its sibling agency, The Martin Agency.

  • Helzberg Diamonds MMS

    Media Marketing Solutions (MMS), part of WPP's media investment management company GroupM, was selected by Helzberg Diamonds to handle media planning and buying, in addition to its current Public Relations assignment. MMS was the agency of record for Helzberg from 1996 to 2002. For the past two years, the agency has been responsible for implementing a Public Relations program in support of Helzberg Diamonds' national expansion plan. The account is valued between $5 and $13 million.

  • Slickstreet Marketing In Review

    Slickstreet Marketing has placed its $20 million account in review. Competing for the account are Avrett Free & Ginsberg, The Concept Farm and Eisner Communications.

  • AppetizersToGo.com Imagine Media Works

    AppetizersToGo.com, a company that sells gourmet food products online, has retained Imagine Media Works to create an Internet ad campaign. AppetizersToGo.com has an annual online ad budget of $1.2 million.

  • Miller Brewing Company Upshot

    Miller Brewing company named Upshot one of its two agencies of record for promotions on the Miller Lite and Miller Genuine Draft brands. Upshot will share responsibility for Miller promotions with Arc Worldwide's Frankel. Spending was not revealed.

  • Agent155 Media Group Rogers & Cowan

    Agent155 Media Group has selected Rogers & Cowan for an ongoing marketing and communications campaign. Spending was not released.