Harrisdirect has placed its $20 million account in review. Competing for the account are Grey Worldwide, Hill Holliday, Strawberry Frog, and Bartle Bogle Hegarty. Euro RSCG presently handles the account.
DYMO Corporation, a maker of labeling and identification tools for home, commercial and small businesses, has selected deutschMedia to handle its national media account. deutschMedia will handle media planning and buying for DYMO's LabelWriter business. The media effort will include print and online components. The review, which lasted one month, was conducted by Dennis Lay of Chris Dickens, London. Leith, UK handles the creative portion of the DYMO Corporation account. Spending was not released but sources estimate the account's value at between $12 and $15 million.
Cramer-Krasselt has been awarded a consumer advertising account for Takeda Pharmaceutical's prescription sleep medication.
3Com Corporation has selected Mullen as its global marketing partner. Mullen will work with 3Com to develop a global branding effort to increase visibility for 3Com. Mullen's duties will include brand planning; creative development, including print and online advertising; Web development; and design. Mullen's media group was also awarded all media planning and buying for North America and will help coordinate international media planning and buying for IT trade and business publications, as well as online. Billings were not disclosed.
The $200 million account has been relaunched. The original contenders are deciding whether or not to re-enlist.
Empower MediaMarketing, Cincinnati, has been assigned media planning and buying duties for the relaunch of Lil' Drug Store, Inc.'s RepHresh brand. Empower will be working in partnership with Barefoot Advertising, Cincinnati, creative agency for Lil' Products. Media billings were not disclosed. RepHresh is a gel clinically proven to maintain a healthy vaginal pH. The brand was acquired by Lil' Drug Store from Columbia Laboratories in 2004.
Six shops have been chosen for creative needs on 7-Eleven's $30 million ad account. The agencies competing are: MDC Partners' Kirshenbaum Bond + Partners and Publicis Groupe's The Kaplan Thaler Group, both out of New York; independent RPA in Santa Monica, Calif.; and Publicis in Mid-America, Interpublic Group's TM Advertising, and incumbent TracyLocke, an Omnicom Group shop, all in the Dallas area.
Comcast has named Omnicom Group's Goodby, Silverstein & Partners for its creative needs, an account estimated at $50 million.