Mon, Aug 15, 2005
  • The Weinstein CompanyPalisades Media Group

    The Weinstein Company has selected Palisades Media Group to oversee all of the company's media buying and planning. The account is estimated at $150 million.

  • U.S. ArmyIn Review

    The U.S. Army has reissued request for proposals for its ad contract, estimated at $200 million.

  • Goodyear Tire & RubberIn Review

    Goodyear Tire & Rubber has placed its $66 million advertising and media buying and planning duties in review. Arnold Worldwide and Media Planning Group currently handle the accounts.

  • Morgan StanleyIn Review

    Morgan Stanley has placed its estimated $80 million advertising account in review. Leo Burnett recently resigned the account.

  • National Car Rental and Alamo Rent A CarFallon

    National Car Rental and Alamo Rent A Car have tapped Fallon Worldwide as media and creative agency of record, following a review. The account is estimated at $20 million.

  • AloxiEmpower MediaMarketing

    Empower MediaMarketing, Cincinnati has been awarded media planning and buying duties for Aloxi and its consumer marketing campaign. Aloxi is a prescription medication used to help control nausea and vomiting caused by chemotherapy. The assignment will be partnered with GSW Worldwide, Columbus, Ohio, consumer marketing agency of record for Aloxi. Spending was not released.

  • The American Marketing AssociationDraft Chicago

    Draft Chicago has been tapped by The American Marketing Association to handle digital and direct mail solutions to drive attendance to its first annual conference in 2006. Spending was not released.

  • optionsXpressProceed Interactive

    optionsXpress has selected Proceed Interactive as its interactive marketing agency of record, enhancing a relationship that began in early 2004. Spending was not released.



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