Seven agencies are competing for Liberty Mutual's estimated $50 million advertising account. They are incumbent Kirshenbaum Bond & Partners, Arnold Worldwide, Euro RSCG, Mullen, Merkley + Partners, Hill Holliday, and J. Walter Thompson.
Caché, a women's clothing line, has placed its estimated $5 million advertising account in review. Cossette Post presently handles the work. A decision is expected by October.
Office Depot has placed its estimated $85 million advertising account in review. BBDO Worldwide currently handles the account.
Ask Jeeves has placed its $30 million advertising account in review. Hanft Unlimited and the incumbent, TBWA/Chiat/Day, are competing for the work.
Three agencies are left competing for the $80 million Outback Steakhouse creative account. They are Kaplan Thaler, Euro RSCG, and Goodby, Silverstein & Partners. Incumbent davidandgoliath will not defend.
Luck be a lady... Geary Interactive has been retained by the Henry Brent Company/Resort Gaming Group to provide Web site development and online marketing for Lady Luck, a gaming operation, casino, and hotel.
Interpublic's Universal McCann has been awarded the majority of European and Latin American media duties for the next three years on the global marketing account for the Spanish telecom company Telefonica. The account is reported to be worth $400 million (EUR).
Oh thank heaven! 7-Eleven in Dallas has tapped a team of Omnicom agencies, led by Tracy Locke, to handle advertising and promotional work. The account is valued at $40 million.
The Cleveland Clinic has placed its estimated $3 million advertising account in review. Doner presently handles the work.
Sears has consolidated its creative account at Young & Rubicam. The agency previously split duties with sibling Ogilvy & Mather.