Monday, December 5, 2005
- In Review
Carat has joined the review for Kellogg's $500 million media account. MindShare and incumbent Starcom Worldwide are the other agencies in contention. - TAXI
TAXI has been selected by SIR Corp. as the creative agency of record for its Jack Astor's brand restaurants. The agency will be responsible for strategic advertising planning, creative and production services for television, radio, and print advertising. Spending was not released. - In Review
Hotwire.com has placed its $25 million advertising account in review. McCann-Erickson previously handled the account. - In Review
Judith Leiber has placed its $1.5 million account in review. Kirshenbaum Bond & Partners currently handles the account. - In Review
Panasonic has ended its relationship with Grey Worldwide and placed its estimated $60 million North American ad account in review. - In Review
Sovereign Bancorp has placed its $12 million advertising account in review. - Howard, Merrell & Partners
Howard, Merrell & Partners has been named agency of record for UltraPet, a marketer and manufacturer of earth-safe products for dogs and cats. The agency will develop a branding campaign, valued at $10 million, that includes creative development, media planning and buying, package design and public relations. - Burrell
Procter & Gamble has awarded its OLAY Quench Body Lotion African-American ad account to Burrell. Burrell also handles Procter & Gamble's African-American marketing for Tide and Crest. Spending was not released. - Outrider
Outrider has been named paid search agency of record for MyPoints.com, a shopping reward Web site. - GSD&M
Norwegian Cruise Line has awarded GSD&M its media planning and buying account. The agency already handles the cruise line's creative work.
