Monday, January 9, 2006
- In Review
Johnson & Johnson has placed its estimated $15 million Rembrandt advertising account in review. DDB Worldwide, Deutsch, and McCann-Erickson are competing for the work. - Mullen
The Magazine Marketing Coalition has selected Mullen to develop the magazine industry's multi-year marketing campaign. The campaign will target the advertising community and launches in the first quarter of 2006. The account is valued at $40 million over a three-year period. - Euro RSCG
Euro RSCG Chicago has added two new clients to its campaign roster. The Bombay Company selected Euro RSCG Chicago as its creative and strategic branding agency of record. The agency will manage all aspects of Bombay's brand marketing from brand advertising to direct marketing. Culligan tapped the agency to develop creative to re-launch the brand and support its nationwide network of dealers. Work will include TV, print, radio, and outdoor components. - Draft
Web Wise Kids, a national nonprofit organization that educates children and parents on how to safely navigate the Internet, has named Draft Chicago as its digital agency of record. Draft will provide its services on a pro bono basis. - Nickel Fish Design
Seamless Wi-Fi, a wireless Internet security company, has tapped Nickel Fish Design to create a new Web site and logo for the company. Spending was not released. - Mother
Virgin Mobile has consolidated its estimated $15 million account at Mother New York. The now-closed office of Fallon New York previously handled the work. - Stick and Move
Stick and Move has been named agency of record for the Jersey Shore Tourism Corporation (Jersey Shore Alliance) following a month-long review. Future campaigns will use TV, print, and guerilla marketing components. Spending was not released. - Perich + Partners
ePrize has named Perich + Partners as its agency of record. - mcgarrybowen
mcgarrybowen has been added to Kraft Foods' list of roster agencies and is slated to handle creative chores on Kraft barbecue sauce, mayonnaise, and salad dressings. - Arnold
Arnold has been chosen to handle creative duties on the Lee Jeans account, estimated at $30 million. The agency bested DDB and Lowe for the win.
