StrawberryFrog Fortune Magazine has hired the New York office of StrawberryFrog to help build its brand. The agency is on retainer for the magazine. Presently, Fortune does not have an agency of record. Creative will break in the fall.
Moroch Latino Verizon Wireless has awarded Moroch Latino brand planning, creative development, media planning and buying and promotional marketing duties in 15 markets in the south. Spending was not released.
AKQA Touted as its largest creative win, AKQA was awarded the interactive design contract for USPS.com. The agency has been tapped to maintain and update USPS' current flagship site and develop a plan to redesign the entire Web site experience. The win is a share of the $55 million contract.
Agency.com Agency.com has been named interactive agency of record by Del Monte Foods Company. The account will be managed out of Agency.com's San Francisco office. The agency will handle all Web site development, online marketing and digital strategy. Spending was not released.
Wunderman Wunderman New York has been awarded a multimedia campaign assignment by The Wall Street Journal. The assignment consists of DRTV spots and Web advertising slated to launch in the first quarter of '06. Mediaedge:CIA will handle the media buying. The account is estimated at $1 million.
Empower MediaMarketing Empower MediaMarketing, Cincinnati will handle media planning and buying duties for the Commercial account of Humana Inc. Billings were not disclosed. Humana's creative will continue to be handled by various agencies. The most recent agency of record for Humana's Commercial media account was Northlich, Cincinnati.
NETexponent Audible, a provider of spoken audio entertainment, information and educational programming, has selected NETexponent for affiliate marketing, media partnerships and pay-per-click search management. Spending was not released.
689 Design 689 Design has been selected as agency of record for Bigfoot Networks, a gaming hardware company. The agency will be responsible for all company branding, creative and media planning duties. Spending was not released.