The Gap has awarded media planning chores on its $125 million account to Carat.

Six Flags has named Zimmerman Advertising as creative agency of record for its North American business, estimated at $75 million. The agency will be responsible for the strategic, media planning and creative efforts for the company's 30 parks in the U.S., Mexico and Canada. OgilvyOne Worldwide will retain the direct and interactive business for Six Flags, and Mindshare will retain media buying responsibilities.

Avaya, a provider of business communication applications, systems and services, has named Saatchi & Saatchi New York as its global agency of record, following a three-month review. Emphasis will be placed in key markets such as U.S., Europe, India, China and Brazil. The account is estimated at $40 million. R/GA continues to handle select interactive duties.

Verizon Wireless has placed its $40 million Hispanic advertising account in review. Competing for the account are Zubi Advertising, Viva Partnership, Casanova Pendrill and incumbent GlobalHue.

BrandBuzz has been named North American agency of record for LG Electronics' print and broadcast work, valued at $50 million.

Safeway has placed its $250 million advertising account in review, parting ways with its agency, Dailey & Associates.

GSD&M, TBWA/Chiat/Day, Mullen, Deutsch and McCann-Erickson are in contention for creative chores on Progressive Insurance's $150 million account. Incumbent Doner will not defend.

After a multi-agency review, Sharps New York has charged Wexley School for Girls with launching its new line of men's head-to-toe prep, the Sharps Barber Brigade. The agency is directing market research and producing multimedia campaigns in addition to guerrilla creative executions. Spending was not released.

The Richards Group and 21st Century Insurance have parted ways. The agency was awarded the $25 million account one month ago.

Hill, Holliday has nabbed creative chores on Smith Barney's $20 million account.

Promise spread, a Unilever brand, has awarded advertising duties to Bartle Bogle Hegarty.

Hennessy has awarded Berlin Cameron creative duties on its $10 million account. The agency bested Margeotes Fertitta Powell and Wieden + Kennedy for the win.