Monday, July 17, 2006
- In Review
Safeway has narrowed the agencies vying for its $250 million North American broadcast and promotions account down to four. Young & Rubicam; Euro RSCG; Goodby, Silverstein & Partners; and DDB Chicago remain in contention. - ML Rogers
ML Rogers, New York has been tapped as the first agency of record for wild bird food line Morning Song, from the Scotts Miracle-Gro Co. The campaign will include TV, radio, print and non-traditional advertising. Spending was not released. - In Review
Jiffy Lube has named three finalists competing for creative duties on its $25 million advertising account. They are: Colby & Partners, Cole & Weber, and incumbent MMB. - Arc Worldwide
Sara Lee Food & Beverage has selected Arc Worldwide, Chicago, as its promotional agency of record for Sara Lee Food & Beverage. Arc Worldwide will assist in consumer promotion and co-marketing initiatives in the United States for Sara Lee Food & Beverage brands with an emphasis on the Jimmy Dean, Ball Park, Hillshire Farm, Senseo and Sara Lee brands. - M&C Saatchi LA
PETCO Animal Supplies has named M&C Saatchi LA as its agency of record. The agency will begin work in August on the $30 million account. The Phelps Group previously handled the work. The review process took less than six months. - deutschMedia
deutschMedia has been awarded media planning duties on the estimated $150 million Circuit City account. The agency bested OMD and Mediaedge:cia for the win. - In Review
Euro RSCG 4D DRTV, Draft FCB, Grey Direct, and incumbent Wunderman remain in contention for Citibank's $20 million direct marketing account. - Sedgwick Rd.
21st Century Insurance has named Sedgwick Rd. as its advertising agency of record. The agency will handle broadcast, outdoor, online, print and direct response work. Spending was not released.
