Young & Rubicam was awarded Palm's global advertising account, estimated at $25 million. AKQA previously handled the work.
Mediaedge:cia was named agency of record by Energizer Asia Pacific for all brands (Energizer, Ever Ready and Schick) across Asia Pacific, the Middle East and Africa. Mediaedge:cia's Global Solutions division in Singapore will manage the account, valued at $30 million.
Butler Shine & Stern, Kirshenbaum Bond & Partners, Mullen, Brooklyn Brothers and incumbent Gotham are competing for the creative portion of Priceline.com's $50 million advertising account.
Luxottica Retail has placed both its Pearle Vision and Sunglass Hut brands in review. The Pearle Vision work is valued at $12 million and handled by Stern; the Sunglass Hut account is valued at $3 million and handled by Taxi.
Pharmavite has placed its $20 million Nature Made brand advertising account in review. Mendelsohn/Zien, Ogilvy & Mather, Grey Worldwide and Young & Rubicam are competing for the work.
Alcatel Lucent has awarded its global rebranding assignment to Euro RSCG. The account is estimated at $120 million.
Centex Destination Properties/West has consolidated its print, outdoor, radio, collateral and online programs with Dentsu's Colby and Partners in Santa Monica. The agency will also handle online media buying.
Crossmedia has been named media agency of record for the New York Knicks 2006 - 2007 NBA season. Spending was not revealed.
Hannaford Bros. has placed its $4 million advertising account in review. Allen & Gerritsen, Berenter Greenhouse & Webster, DeVito/Verdi and Tierney Communications are competing for the work.
ITV has selected Schematic to design its broadband Web site, slated to launch in the first half of 2007.
Originate, a national home loan provider, has named Shine Advertising Co. as its advertising agency of record, following a two week review that included Shine and seven Chicago agencies. The account is valued at $2-3 million.
Byte Interactive has been selected by Red Door Spa Holdings to provide strategic digital marketing services. Spending was not released.
Euro RSCG has been awarded advertising duties on Boniva, an osteoporosis drug. Saatchi & Saatchi Consumer previously handled the account. The account is valued at $70 million.
AIG Travel has selected Looney Advertising to spearhead a global strategic branding assignment for its travel insurance and related services business.
The Wine Enthusiast has selected NETexponent to manage, optimize, and grow affiliate marketing and media partnership programs for its e-commerce site WineEnthusiast.com.
UCONN Health Center has selected Mintz & Hoke Communications Group to develop a strategic communications program, which includes market research, a new positioning and an advertising campaign. This marks the first time in 10 years that UCONN Health Center has partnered with an outside firm for a major marketing initiative. Billings were not disclosed. The campaign includes TV, print and mall advertising.
iCAD has selected PJA Advertising & Marketing as its agency of record. PJA will handle media planning and buying for the company. Spending was not released.