Danone has appointed Mediaedge:cia as its media agency, following a four-way pitch that included MPG, OMD and incumbent Carat. The UK pitch started in July and was the second largest media pitch this year in the UK. The account is valued at 40 million pounds.
Baskin-Robbins has placed the creative portion of its $12 million account in review. The brand recently split with its creative agency, VitroRobertson.
Philips Electronics has placed its global media buying and strategy account in review. The account is valued at $600 million. Incumbent agency Carat will defend.
Takara Sake USA has hired Dentsu's Colby and Partners to launch Kissui, a Japanese vodka made from rice. The assignment includes online, print, public relations and event marketing. The product will be sold in select cities on the West Coast before the holidays and will expand distribution throughout 2007. Budget is under $1 million.
The VIA Group has been named agency of record for HP Hood. A newly launched campaign is composed of two 15-second TV spots, a print ad and online components. The TV ads target moms and update the look and feel of the Hood brand. The account is valued at $2 million.
Kissimmee Investors Limited has retained PUSH for research, branding and integrated communications services for its prototype green community concept. In addition, Baggage Airlines Guest Services, a service that allows consumers to bypass airport check-in and eliminate transporting bags from a cruise ship or hotel to the airport, tapped the agency for consumer insights and a re-branding campaign. The accounts are collectively valued at $2.5 million.
Krienik Advertising has been named agency of record for McSwain Carpets & Floors. The agency will handle research, strategic planning, branding, media planning and buying and digital media duties. Spending was not released.