Sprint Nextel has placed the creative portion of its $1.2 billion advertising account in review. TBWA/Chiat/Day handles the majority of the work.
Schwan's Home Delivery has named Hunt Adkins, Minneapolis, as its agency of record. Spending was not disclosed. Previous advertising was handled on a project basis.
Altoids has awarded creative chores on its estimated $15 million account to Publicis & Hal Riney. Leo Burnett previously handled the work.
Element 79 has been tapped to handle the estimated $15 million Celebrity Cruises ad account.
The Wildlife Conservation Society, which handles the Bronx Zoo, New York Aquarium and the Central Park, Queens and Prospect Park Zoos, has named Deutsch NY as its creative and media agency of record. Deutsch will develop an integrated marketing program including offline, online, non-traditional and media efforts focusing on the Bronx Zoo and the New York Aquarium. Young & Rubicam and Mediaedge:cia previously handled the account.
ID Media has partnered with Lowe to handle interactive media buying duties for MilkPEP.
Following its recent split with Crispin Porter + Bogusky, Method has awarded its advertising account to TBWA/Chiat/Day.
The Branson/Lakes Area Convention & Visitors Bureau has selected Strategic America to develop and execute a branding, advertising and integrated marketing campaign, following a review that included 22 agencies and four finalists.