Monday, January 15, 2007
- The Martin Agency and MediaVest
The Martin Agency and MediaVest have been tapped to handle creative and media chores on Wal-Mart's $570 million advertising account. - In Review
Staples placed its $100 million media buying account in review. MediaCom currently handles the work. - Deutsch
Deutsch has been awarded media planning chores for Tylenol brands. Universal McCann previously handled the work and continues to handle media buying duties. - In Review
Hertz has placed creative and media chores on its $50 million advertising account in review. DDB and OMD currently handle the work. - In Review
Activision has placed the creative portion of its $25 million advertising account in review. The company recently split with agency Secret Weapon Marketing. - In Review
Virgin Mobile USA has placed its $30 million advertising account in review. Incumbent agency Mother handled the account for the past 18 months and will not defend. - In Review
Arnold Worldwide, Fallon, Ogilvy & Mather, M&C Saatchi, Strawberry Frog, 180 Worldwide and incumbent Euro RSCG are the seven agencies remaining in Volvo's $150 million global creative review. - DeVito/Verdi
Sidney Frank Importing has named DeVito/Verdi as agency of record for all of its brands. Initially, the agency will handle the media buying and planning of the company's new product launch, Tommy Bahama Rum. Billings were not disclosed. - In Review
American Legacy Foundation has placed its $35 million media buying account in review. Media Head currently handles the work. - IMAGES USA
IMAGES USA has been named multicultural agency of record for International Speedway Corporation. - Bernstein-Rein
SunCom Wireless has named Bernstein-Rein as its agency of record. The account is estimated at $25 million. - In Review
United Airlines has placed its $100 million global media account in review. - ID Media
OneSeven and Initiative Media have partnered with ID Media to handle the interactive media planning and buying responsibilities for Gorton's.
