Mon, Apr 16, 2007
  • Staples MediaCom

    Incumbent MediaCom retained Staples' $100 million media buying account. The agency bested Universal McCann and Zenith Media for the win.

  • Toys R Us In Review

    Hill, Holliday, Connors, Cosmopulos; DDB; and The Richards Group are the three remaining agencies competing for creative duties on the $90 million Toys R Us account.

  • Suzuki PictureTrax

    PictureTrax, a subsidiary of TM Advertising, added Suzuki to its client roster.

  • Old Harbor Outfitters VogtGoldstein

    Old Harbor Outfitters selected VogtGoldstein as its first agency of record. The account was awarded without a review and billings were not disclosed.

  • Fritos and Tostitos Element 79

    Element 79 was awarded creative duties on the Fritos and Tostitos brands. GSD&M previously handled the work.

  • Converse In Review

    Converse has split with agency Butler, Shine, Stern & Partners and placed its $20 million advertising account in review.

  • Lucile Packard Children's Hospital DMNA

    DMNA was selected by Lucile Packard Children's Hospital to handle creative development as well as media planning & buying. The national effort, targeting physicians, will include print, broadcast and interactive components. Spending was not released.

  • Pivot Point International Carton Donofrio Partners

    Pivot Point International selected Carton Donofrio Partners to conduct brand work for its business.