Nationwide named Wunderman as its digital agency of record. The agency will service the account from its New York office and work begins with the redesign of Nationwide.com.
Hershey pulled media planning for some of its biggest brands out of MPG and consolidated at its media buying agency, OMD. The move comes nearly two years after The Hershey Co. assigned advertising for its Hershey's, Reese's, Kisses, Take 5, York and Kit Kat brands to Havas' Arnold Worldwide unit, and MPG picked up planning as its sister media agency.
Splenda placed creative duties on its $35 million account in review. DDB, BBDO, JWT and Mother are competing for the work. Alchemy previously handled the account.
Citi moved the majority of its $150 million global brand advertising account from Fallon to Publicis.
Bernstein-Rein was named agency of record for Stiletto Brands, a premium spirits importer headquartered in New Orleans. The agency is handling all aspects of the national brand and product launch for Stiletto Super Premium Vodka.
Activision awarded DDB the creative portion of its $30 million advertising account.
Brown-Forman named Draftfcb agency of record for its recently acquired Casa Herradura brands, which include the Herradura and el Jimador Tequila brands. Work is expected later this year and will consist of TV, print, outdoor, retail and promotional experiential programs.
Starcom Barcelona was selected by international shoe brand, Camper, to plan and execute its media investment on an international level. In addition, Starcom MediaVest Group affiliate, StarLink, will handle strategic planning and investment for the US piece of this global media assignment in Camper's target US markets. Starcom Barcelona will manage the development of strategy, planning, negotiation and media buying for Spain, as well as the coordination of activity in other countries such as the USA, UK, Italy, Germany and France. Creative for the new campaign was created by Camper's new agency, Madre Buenos Aires.
MindShare has exited Johnson & Johnson's $3 billion global media review, citing current client obligations.
Universal McCann was awarded the Sony Pictures Releasing $20 million account. The agency won the traditional and online communications planning and buying portfolio.
Restaurant chain Bugaboo Creek selected Small Army as its marketing agency of record following a review. Creative will include print, radio, interactive, public relations and media planning and buying.
Anson-Stoner was named agency of record for Kennedy Space Center Visitor Complex. The agency will handle advertising and media buying duties in an effort to attract more visitors. Spending was not released.
Crispin Porter + Bogusky, BBDO and GSD&M are the three remaining agencies vying for the creative portion of Best Buy's $200 million account.
Zig has been awarded the advertising business for Girls Inc., a national nonprofit dedicated to inspiring all girls to be strong, smart and bold. The assignment includes TV, print, interactive and guerilla marketing. Goodby, Silverstein & Partners previously handled the account.
Electronics and appliances retailer hhgregg named Zimmerman Advertising as its lead agency. The account is estimated at $25 million.