BBDO Best Buy selected BBDO New York as agency of record for its $200 million account. The agency will handle account planning, creative, and media work, which was previously handled in-house. In addition, Best Buy will expand its relationship with Crispin, Porter + Bogusky beyond Geek Squad to partner on business development and in-store activation opportunities for the Best Buy brand.
Mullen Mullen was awarded the U.S. Department of Defense Joint Advertising, Market Research & Studies program contract, following a mandatory review. Mullen, which won its original JAMRS contract in 2002, will continue to handle advertising, direct marketing, interactive and public relations services. The term of the new contract is for one year, with four additional annual options. The total annual estimated contract value is $50 million.
In Review Amalgamated, Bernstein-Rein, Merkley + Partners and The Richards Group are the four agencies competing for creative duties on Big Lots' $50 million advertising account. SBC Advertising previously handled the account.
Oxford Communications Philly Pretzel Factory tapped Oxford Communications as agency of record for its marketing and communications work. The agency will handle advertising, public relations, graphic design and strategic planning.