Monday, August 20, 2007
- Anomaly
Converse tapped Anomaly to handle creative chores on its $20 million advertising account. - Duval Guillaume
Medtech Products awarded its Murine brand ear cleansing system account to Duval Guillaume New York. The Earigate account was previously unassigned and creative consists of print and broadcast work set to launch this month. Billings were not released. - LatinWorks
Hyundai Motor America tapped LatinWorks to handle its $30 million U.S. Hispanic account. Del Rivero Messianu DDB previously handled the work. - TDA Advertising & Design
Celestial Seasonings selected TDA Advertising & Design to handle brand awareness work, consisting of national print, outdoor, in-store and online efforts. - The Republik
The Republik was named agency of record for the community funded Cumberland County BRAC Task Force. BRAC (Base Realignment and Closure) is the Department of Defense's congressional mandate to reduce the number of its bases, and shift deployment. A $.5 million budget will go to an Internet-based campaign, including banner and viral advertising, Web site development and blog seeding, all intended to draw soldiers, DoD employees and their families to the community's Fort Bragg. - Arnold
Arnold DC retained its contract with Amtrak, following a review. Arnold's duties will include account planning, ad strategy and execution, as well as media oversight. Amtrak will also continue its relationship with MPG and Media Contacts for offline and online media planning and buying. - The Gate Worldwide
The Gate Worldwide added iRobot to its client roster, charged with helping to reposition the company's Home Robots Division, which includes cleaning robots such as Roomba and Scooba. Billings were not released. - Saatchi & Saatchi
EMI Music Marketing's catalog unit in the US selected Saatchi & Saatchi to help develop and execute strategic consumer marketing campaigns for key titles from its catalog of albums for both physical and digital formats. - Zimmerman Advertising and
Mattress Firm selected Zimmerman Advertising and OMD to handle creative and media chores, respectively, on its $30 million account.
