Carat was awarded Mattel's global media account, valued at $500 million. Incumbent MindShare continues to handle domestic U.S. buying chores.
Cadbury Schweppes Americas Beverages placed its $150 million U.S. media work in review. Incumbent Mediaedge:cia has been invited to participate in the review.
Citing a conflict, Saatchi & Saatchi withdrew from the LG Electronics global corporate image review.
Watsons, a Health and Beauty retailer in Asia, awarded its business to BBDO and Proximity across 11 markets. Incumbent Ogilvy handled the account in HK for 20 years. The account will be led out of BBDO Hong Kong.
Scotts Canada appointed zig as its Canadian agency of record. The agency assumes responsibility for Scotts' full portfolio of products, including Scotts Turf Builder, Scotts EcoSense, Miracle-Gro, Ortho Home Defense Max, Round-Up products and the new Scotts line of birdseed. Creative will launch next spring.
TBWA/Chiat/Day was awarded creative duties on Procter & Gamble's PUR water filtration brand. Saatchi & Saatchi previously handled creative chores on the $30 million advertising account.
MediaCom was awarded global media planning and buying chores on the Eos Airlines account.
Salt Lake City National Public Radio affiliate KUER FM90 named Struck as its branding and advertising agency of record. The agency will be responsible for the development of traditional and new media ad campaigns, as well as the design of the KUER logo. Billings were not disclosed.
Wicked Smart Marketing was awarded online media buying duties for BSH Home Appliances Corporation. The agency will create and oversee a content-based eco-oriented blog for Bosch home appliances.
Carrafiello Diehl & Associates was named the agency of record for Sunny Delight Beverages, Cincinnati. The assignment includes general market and kids advertising responsibilities for SunnyD. The agency will handle branding and advertising for other brands, including FruitSimple, a 100% juice, all natural fruit smoothie.
Zig has retained advertising duties for Lithia Motors Inc. Work includes strategy, creative and interactive components.