Rhapsody America selected Droga5 and Optimedia US to lead the U.S. brand advertising and media planning for its Rhapsody service. Optimedia US will develop overall strategy for and the implementation of national broadcast, online and print media buys for Droga5-developed creative.
MPG was awarded the $85 million Mucinex media planning and buying account without a review. Initiative previously handled the account.
Mcgarrybowen was added to the Hewlett-Packard agency roster, charged with handling project work.
Nissan North America placed its multicultural account in review.
Nemacolin Woodlands Resort named Garrison Hughes as its agency of record, responsible for newspaper, magazine and radio advertising, as well as direct mail and collateral. Budget is undisclosed. Previous advertising was handled in-house.
Miramax placed the electronic portion of its media buying and planning account in review. Palisades Media Group currently handles the work.
Mullen was named agency of record for National Grid, an energy delivery company, following a review. Media planning and buying will be handled by mediaHUB from Mullen.
Frito-Lay trimmed its agency roster down to two, removing Element 79 from the mix.
Virgin Entertainment Group, North America, named Ashba Media as its creative agency of record for its North American chain of Virgin Megastores. The agency will be responsible for developing the company's overall creative platform, as well as the design and execution of consumer marketing communications, including advertising, collateral and in-store graphics and signage.