Monday, March 31, 2008
  • Wachovia In Review

    Wachovia placed its $145 million media and creative account in review. Carat currently handles the media account and Mullen handles creative chores.

  • Mitsubishi Motors North America In Review

    Mitsubishi Motors North America placed creative and digital chores from its $190 million U.S. advertising account in review. BBDO West currently handles creative and will not defend. Organic handles interactive work.

  • Heavenly Mountain Resort McGarrah/Jessee

    Heavenly Mountain Resort in Lake Tahoe tapped McGarrah/Jessee to handle its U.S. branding efforts. The agency will handle TV, radio, print and direct mail advertising, along with media buying and planning duties.

  • L.L. Bean In Review

    Modernista, Cramer-Krasselt, GSD&M Idea City, Cutwater and McKinney are the five agencies competing for L.L. Bean's $30 million advertising account.

  • Carnival Cruise Lines In Review

    Arnold, Euro RSCG, Kirshenbaum Bond + Partners, DraftFCB, McCann Erickson, Deutsch and BBDO are the seven agencies vying for Carnival Cruise Lines' U.S. marketing services account.

  • Pep BoysZimmerman Advertising

    Pep Boys awarded Zimmerman Advertising its estimated $85 million marketing account.

  • Ruth's Chris Steak House

    Ruth's Chris Steak House tapped Merkley + Partners to handle creative duties on its $5 million advertising account.

  • Massachusetts Energy Consumers Alliance Kelliher Samets Volk

    The Massachusetts Energy Consumers Alliance named Kelliher Samets Volk Boston as its first agency of record. Billings were not disclosed.

  • Brinker Capital Stein Rogan + Partners

    Following a review, investment management firm Brinker Capital named Stein Rogan + Partners its interactive agency charged with redeveloping its Web site.

  • Hastens Sangar AB Barker/DZP

    Barker/DZP was named global agency of record for Swedish luxury bed maker, Hästens Sängar AB. The global budget is $10 million.