GSD&M Idea City has retained the U.S. Air Force advertising account. The 10-year contract is valued at $350 million.

DDB Chicago was tapped to lead the strategic direction and creative for Bel Brands new product Boursin, an upscale cheese spread that Bel Brands USA purchased from Unilever. Boursin marks the fourth brand in the Bel Brands portfolio that DDB handles.

Dr Pepper awarded Deutsch LA creative chores on its $35 million account. Y&R San Francisco previously handled the work. Deutsch LA will handle all advertising for Dr Pepper, while Y&R San Francisco will retain Diet Dr Pepper and four other beverage brands.

KSL Media was awarded 4 accounts: Publishers Clearing House, valued at $10 million; Telebrands, valued at $10 million; Michigan Citizens for Stem Cell Research & Cures, valued at $10 million; and Double Coin, valued at $5 million.

New Line shifted media chores on its $250 million account from Carat to MediaCom, without a review.

Jackson Hewitt placed creative and media chores on its $30 million account in review. DeVito/Verdi currently handles creative.

BCF was awarded advertising, promotional and package design chores for Massimo Zanetti Beverage USA, the nation's third biggest coffee producer.

FirstBank, Lakewood, Colo. named TDA Advertising & Design its agency of record, following a review. Ryden & Associates previously handled the account, valued at $5 million.

Boston Public Library named Allen & Gerritsen its advertising agency of record, following a review. The agency is charged with positioning the BPL as the ultimate search engine. The campaign consists of radio, TV, print, online, transit and outdoor components.

Consumer electronics company Sonos tapped Vox Marketing as its agency of record, responsible for media buying and creative duties on Sonos' direct print, broadcast and electronic advertising campaigns. Sequence is being retained as Sonos' global branding agency.

Zeta Interactive added Foxwoods Resort Casino, Century 21 and Tremor Media to its client roster.