New Balance consolidated its global media account, valued at $100 million, with PHD. The agency previously handled North American media duties.
Atlantis Paradise Island, The Bahamas, named ML Rogers, New York, as its North American advertising agency of record. The review was managed by Roth Associates, New York. The incumbent was The Richards Group, Dallas. A $20 million budget consists of TV, radio, newspaper, online, outdoor and direct marketing elements breaking in May. Maxus, New York, will handle media duties.
Restaurant chain Smokey Bones named Push as its branding and advertising agency of record. The agency will provide brand planning, brand and advertising creative development, interactive and web development, media buying and promotions development services.
Publicis & Hal Riney, Zimmerman and McKinney are the three finalists vying for creative chores on the $15 million Gold's Gym account.
Mediaedge:cia successfully defended Visa's media duties in the European Union, besting OMD for the $175 million account.
OpenSkies, a premium transatlantic airline from British Airways, tapped TAXI New York as its creative agency, responsible for all creative communications for OpenSkies as well as the company's brand position and launch campaign. The OpenSkies campaign will break in early summer. Media, which was also part of the review, will be handled by Horizon Media in New York.
Fulgor, a cooking appliance manufacturer, tapped Euro RSCG Chicago to handle strategic and creative duties for its North American launch. The first campaign is expected to launch this fall and include a new brand positioning, print, interactive and promotions.
Benihana tapped Cronin and Co. to handle marketing communications support on its $5 million account.
The Atlantic tapped Euro RSCG New York as its integrated agency of record.
Red Tettemer was tapped by Advanta Corp. to oversee various brand initiatives.