PetSmart placed creative chores on its $40 million account in review. Leo Burnett presently handles the account and will defend.
Tidy Cats has parted ways with its agency, Berlin Cameron United.
The Quaker Oats Company named Tribal DDB its digital agency of record for the Quaker brands in the United States. This decision consolidates the digital marketing of the Quaker brands, which includes Quaker Oatmeal, Quaker Snack Bars, Quaker Simple Harvest, Quaker Rice Snacks and Quaker Life Cereal, among others. The accounts were previously handled by multiple digital agencies.
TD Ameritrade selected Publicis' MediaVest USA unit as its general marketing media agency. MediaVest will handles strategic planning and buying responsibilities for TD Ameritrade's retail business targeted to active traders and long-term investors. OgilvyOne continues to handle creative duties and NEO@Ogilvy continues to handle digital advertising efforts. Karsh Hagan handles creative and media duties on TD Ameritrade's institutional business.
Burlington Coat Factory Warehouse tapped Cramer-Krasselt to handle its creative account and Initiative to handle media planning and buying duties on its $60 million account.
Michelin placed its brand passenger and light truck replacement tire business in the United States in review. The incumbent, Campbell-Ewald in Warren, Mich., will continue to work on projects related to the digital space through the end of the year. The agency previously handled both accounts.
Chivas Regal awarded global creative duties on its $90 million account to Euro RSCG. TBWA/Chiat/Day previously handled the account.