Accounts on the Move
Monday, September 22, 2008
  • Chipotle
    In Review
    Chipotle placed the creative portion of its advertising account in review, following its split with DeVito/Verdi.
  • Filene's Basement
    Night Agency
    Filene's Basement selected Night Agency as its digital agency of record. Among the first efforts under the new relationship are a home site re-design, set to launch later this year; a new series of banner ads running across various Web properties; and an October marketing campaign surrounding the opening of a store in Aventura Florida.
  • Hyundai Motor America
    World Marketing Group
    Hyundai Motor America is shifting its creative duties from Goodby, Silverstein & Partners to World Marketing Group in 2009.
  • Comedy Central
    Modernista! Amsterdam
    Modernista! Amsterdam was named agency of record for Comedy Central Netherlands. Billings were undisclosed. The work involves a promotional campaign for the channel's latest TV show acquisitions, "It's Always Sunny in Philadelphia," "Californication" and "30 Rock."
  • Tidy Cats
    Avrett Free Ginsberg
    Tidy Cats awarded creative duties on its $15 million account to Avrett Free Ginsberg.
  • Pittsburgh Penguins
    Cenergy
    The Pittsburgh Penguins named Cenergy as its advertising agency of record. Work was previously handled in-house. Work will break in October. Spending was not released.
  • McAfee
    Tribal DDB Worldwide, DDB Worldwide and OMD
    Tribal DDB Worldwide, DDB Worldwide and OMD were tapped to lead McAfee's global advertising account. Tribal DDB and partners will build a global brand campaign that will encompass strategic planning, creative development, and media buying and planning. Spending was not released.
  • Nu-Kitchen
    ML Rogers
    Nu-Kitchen, a gourmet meal delivery company, named ML Rogers New York, as its first advertising agency of record. An undisclosed budget will go to print, radio, online and guerrilla advertising, with first work breaking in November.
  • Bacardi
    Young & Rubicam
    Young & Rubicam scored global creative chores on Bacardi Flavors and Bacardi Gold Rum.
  • Coca-Cola
    Mother
    Mother London was awarded a $60 million assignment from Coca-Cola Europe.