Accounts on the Move
Monday, September 29, 2008
  • Wachovia
    Ogilvy & Mather
    Wachovia selected a team of agencies led by Ogilvy & Mather to handle its creative and media accounts, valued at $145 million. Maxus, Neo@Ogilvy and Soho Square are the other winning agencies.
  • Starbucks
    Wieden + Kennedy
    Starbucks has parted ways with its agency of four years, Wieden + Kennedy.
  • Men's Wearhouse
    DeVito/Verdi
    Men's Wearhouse selected DeVito/Verdi to handle its national advertising and marketing communications account. The agency will provide strategic planning, advertising, public relations, market planning and promotions. DeVito/Verdi will also handle marketing for the company's other retail brands: K&G, MW Tux, Moores Clothing For Men (Canada), as well as new projects in development. The account is estimated at $62 million.
  • Cadbury
    SSF Group
    Cadbury is consolidating its $200 million account with SSF Group, a group formed by Saatchi & Saatchi and Fallon.
  • HomeGoods
    In Review
    TJX's HomeGoods placed its advertising account in review. Incumbent Gotham will not defend.
  • Wall Street Journal
    McGarryBowen
    The Wall Street Journal selected McGarryBowen to handle creative for future projects.
  • Henkel
    OMD
    OMD has retained media buying and planning duties on Henkel's U.S. account, estimated at $60 million.
  • American Cancer Society
    In Review
    The American Cancer Society placed its advertising account in review. Incumbent T.G. Madison will defend.
  • Sherwin-Williams
    In Review
    Carmichael Lynch and McKinney are the remaining agencies competing for Sherwin-Williams' creative and media planning chores. Wyse Advertising previously handled the $40 million account.
  • NYSE Euronext
    In Review
    McCann Erickson, DDB and Euro RSCG are the three remaining agencies vying for NYSE Euronext's $30 million global creative and media chores.
  • Meineke Car Care Centers
    Wyse Advertising
    Meineke Car Care Centers selected Wyse Advertising to manage its national brand and promotional campaigns for the company's 900 service centers nationwide.