Wieden + Kennedy extended its relationship with Honda following a five-way pitch for support of company's environmental activities. First project will be the 2009 launch of the Honda Insight, a hybrid family 5-door vehicle. The EMEAR activity will be run out of Wieden + Kennedy Amsterdam. Wieden + Kennedy London will continue to lead the Honda UK business. The campaign will run across Europe, the Middle East, Africa and Russia.
Farmers Insurance Group of Companies named The Richards Group as its advertising agency of record, following a four-month search. The agency will be responsible for brand and creative development, strategic planning, media buying, relationship marketing, and digital initiatives.
Wieden + Kennedy and Cutwater, which partnered with sister shop TBWA/Chiat/Day, are the two agencies that remain in contention for U.S. creative chores on the $80 million Levi Strauss advertising account.
Wal-Mart has placed its estimated $40 million digital advertising account in review.
Stella Artois awarded Mother London a global ad campaign, valued at $30 million.
Cole & Weber United was awarded global creative and media planning chores for the International Olympic Committee.
Arby's Restaurant Group named Sparks Grove as its interactive agency of record.
Seiter & Miller was named lead creative and media agency for accounting firm, BDO Seidman. The account is estimated at $5 million.