Empower MediaMarketing has been assigned media strategy, planning and buying responsibilities by Herschend Family Entertainment for two of its Georgia properties: Stone Mountain Park in metro-Atlanta and Wild Adventures in Valdosta. In addition, Empower has been retained to redesign and launch a Web site for Wild Adventures. Creative for both parks will continue to be handled in-house.

Boston Market tapped Fallon Minneapolis as its creative and media agency of record. The account is estimated at $30 million.

Round Table Pizza tapped Y&R to handle creative duties on its estimated $18 million advertising account. WongDoody previously handled the account.

Adamson was named interactive marketing agency of record for Rawlings Sporting Goods Company and Rawlings' sister company, Worth.

Diet Dr Pepper awarded Deutsch creative chores on its $20 million advertising account. Y&R previously handled the account.