Home Depot placed its estimated $580 million media account in review. Select Resources is handling the review. Incumbents Initiative, Digitas, Response Mine Interactive and Newspaper Services of America will defend their portions of the account.
In an effort to consolidate its oral-care business with one agency, Procter & Gamble moved creative duties on its $200 million Crest account from Saatchi & Saatchi to Publicis Worldwide.
Denny's tapped Goodby, Silverstein & Partners as creative agency for its $50 million advertising account. Publicis Dallas previously handled the account.
Butler, Shine, Stern & Partners was named lead agency for Chipotle Mexican Grill. DeVito/Verdi previously handled the work.
Burger King tapped LatinWorks to handle creative duties on its $30 million U.S. Hispanic advertising account. Tapestry was awarded media duties. Bromley Communications previously handled both accounts.
Vitaminwater moved creative chores on its $50 million advertising account from Berlin Cameron United to BBH.
Zenith Media was named media planning and buying agency of record for Jenny Craig. The account is estimated at $70 million. Carat previously handled the account.
Chrysler shifted creative duties on its $100 million Jeep account back to BBDO Detroit. Cutwater previously handled the account.
Intel named Venables Bell & Partners as its lead creative agency.
Chicago-based Health & Disability Advocates named Wirestone as its first advertising agency of record, following a review. Billings are valued at $4 million. The agency will handle media planning, buying and primary research.
Mercedes-Benz USA named Razorfish as its digital agency of record. The agency will handle strategy and planning, creative services, media planning, analytics and Web site development.
Bonefish Grill, part of OSI Restaurant Partners, moved creative duties from Cliff Freeman and Partners to Young & Rubicam.
HomeGoods, part of The TJX Companies, selected kirshenbaum bond + partners to handle strategic and creative marketing duties on its $15 million advertising account. New work is slated to launch in March. Gotham previously handled the account and Pile & Company in Boston handled the review.