Accounts on the Move
Monday, June 8, 2009
  • Coty
    In Review
    Coty cosmetics placed its U.S. media planning and buying account in review. The account is estimated at more than $100 million. Incumbent OMD will defend.
  • PNC Bank
    Deutsch New York
    Deutsch New York was awarded PNC Bank's creative and media account, estimated at $100 million.
  • Dorel Industries
    Cossette New York
    The Recreational/Leisure segment of Dorel Industries has named Cossette New York as its agency of record. The agency will create campaigns for Cannondale, Schwinn, GT and Mongoose cycling brands, and SUGOI Apparel, in this consolidated move. Campaigns will consist of broadcast, print and online elements. Cossette bested Colle+McVoy for the win.
  • Heineken
    In Review
    Heineken and Heineken Premium Light brands have been placed in review. Incumbent Wieden + Kennedy will defend the accounts, worth an estimated $70 million. The New York offices of Euro RSCG, TBWA/Chiat/Day and StrawberryFrog are also participating.
  • GlaxoSmithKline
    TBWA and Grey
    GlaxoSmithKline awarded TBWA global creative work on its smoking-cessation products, including Nicorette and NicoDerm CQ, among others, and Alli, its weight-loss brand. In addition, Grey was awarded creative chores on Tums, Citrucel and FiberChoice brands.
  • Daffy's
    Johannes Leonardo
    Johannes Leonardo has been named agency of record for Daffy's. Creative will consist of interactive, outdoor, in-store and cinema ads.
  • Yoplait
    Publicis
    Yoplait yogurt tapped Publicis to handle its U.K. advertising account, estimated at $12 million.