Accounts on the Move
Monday, October 5, 2009
  • Viagra
    In Review
    Pfizer placed creative chores for its Viagra brand in review. Incumbent McCann Erickson will defend.
  • Match.com
    Campbell-Ewald
    Campbell-Ewald was awarded creative duties for Match.com, following a review. Hanft Raboy and Partners previously handled the account.
  • Cooper Tire
    MARC USA
    Cooper Tire named MARC USA as its advertising agency for its North American Tire Division. The agency will handle creative and media buying and planning.
  • Pizza Hut
    In Review
    Pizza Hut placed creative chores on its $275 million advertising account in review. BBDO New York currently handles the work and will not defend.
  • Seventh Generation
    Carmichael Lynch
    Seventh Generation, a brand of nontoxic and environmentally safe household and personal care products, selected Carmichael Lynch to handle its creative and digital work, following a review.
  • Dodge Ram
    The Richards Group
    The Richards Group was awarded fourth quarter creative work on Chrysler's Dodge Ram brand.
  • Jose Cuervo
    Crispin Porter & Bogusky
    Crispin Porter & Bogusky was awarded creative duties on Diageo's Jose Cuervo brand. JWT previously handled the account.
  • Century 21
    In Review
    Century 21 real estate placed its creative and media work in review.
  • Gap
    Crispin Porter & Bogusky
    Crispin Porter & Bogusky was tapped to handle advertising chores for the Gap. Laird & Partners previously handled the work.
  • Crystal Light
    mcgarrybowen
    Mcgarrybowen was awarded creative work on Kraft Foods' Crystal Light brand. Ogilvy & Mather previously handled the account.
  • ToysRUs
    zig
    Zig was named agency of record for Toys"R"Us Canada. The agency will handle creative for the Toys"R"Us and Babies"R"Us brands in Canada.
  • The National Park Foundation
    Modernista!
    The National Park Foundation named Modernista! as its agency of record. Finalists included Wieden+Kennedy, Hill Holliday and mcgarrybowen in the pitch, which took place in August. Work includes digital, broadcast and print elements.
  • Boiron
    In Review
    Homeopathic company Boiron placed its $7 million media planning and buying account in review. Tierney Communications presently handles the account.
  • Raymond James Financial
    Martin/Williams
    Raymond James Financial tapped Martin/Williams to handle creative and media duties on its $9 million advertising account.