Monday, October 12, 2009
- In Review
Cadillac placed its creative account in review. Incumbent Modernista! will not defend. - R/GA
Mastercard awarded R/GA the majority of its global digital work. - Mcgarrybowen
Pfizer tapped mcgarrybowen to handle creative duties on its $120 million Viagra account. McCann Erickson previously handled the work. - Wolff Olins, TBWA and Rapp
Skype tapped Wolff Olins, TBWA and Rapp to develop its brand campaigns and global CRM program. Skype will continue working with incumbent agency Albion until the end of the year. The review process was managed by AAR. Work is estimated at $80 million. - In Review
Belvedere Vodka has narrowed its search for a creative agency down to four finalists: incumbent Berlin Cameron United, Euro RSCG, Cossette and Arnell. - Colle+McVoy
Bikes Belong, the national coalition of U.S. bicycling manufacturers, suppliers and retailers, named Colle+McVoy as its agency of record. Colle+McVoy will be responsible for marketing, interactive, print, design, in-store, media planning and buying and public relations. - Goodby Silverstein & Partners
Goodby Silverstein & Partners was awarded creative chores for Dickies. Work was previously handled in-house. - Ogilvy & Mather
CDW consolidated its U.S. creative account with Ogilvy & Mather.
