Crown Imports awarded Horizon Media all media planning and buying business across the company's entire portfolio, including Corona Extra, Modelo Especial, Corona Light, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao. The business, which excludes out-of-home media, will be managed out of Horizon's Los Angeles office.
Red Kap work wear brand chose OLSON as its agency of record to handle holistic marketing efforts.
Mead Johnson Nutrition awarded Saatchi & Saatchi and Digitas U.S creative and media duties on its Enfamil brand.
Grey London was awarded global work for Allianz Group. BBDO Germany previously handled the account, estimated at $100 million.
Crocs named Cramer-Krasselt as its global agency of record, marking the first time the company has consolidated all of its advertising, media, digital and public relations with one agency. Cramer-Krasselt's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying and public relations.
Bartle Bogle Hegarty, The Martin Agency and Publicis are the three remaining agencies remaining in competition for Cadillac's creative account, previously handled by Modernista.
Mediaedge:cia successfully retained Ikea's $95 million U.S. media planning and buying account. In addition, Ikea's UK media work shifted from Mediacom to Vizeum.
Wilson Baseball/Softball has named Borders Perrin Norrander as its agency of record. The agency and its digital arm, Pollinate Media, will serve as Wilson's primary strategic planning, creative and media buying agency with executions across all media channels including online, mobile and breaking technologies.
Duncan/Channon was awarded creative work on Esurance's $70 million advertising account.
Zenith Optimedia was appointed global media agency for BBC Worldwide. The account is valued at $50 million. PHD previously handled the account.
Bob Evans Restaurants tapped Brunner to handle its creative and media work.
The Cable & Telecommunications Association for Marketing hired OMD to handle its media planning and buying work, estimated at $40 million.
Arnell was awarded U.S. creative work on Belvedere Vodka's $15 million advertising account. Berlin Cameron United previously handled the account.