Mindshare North America Mindshare North America was awarded media planning, implementation and digital responsibilities for Skyy Spirits, a Gruppo Campari subsidiary. The agency will work with Skyy Spirits' group-owned portfolio, including SKYY Vodka, Wild Turkey Bourbon, X-Rated Fusion Liqueur, Cabo Wabo Tequila and Campari. The assignment will be handled by Mindshare's Los Angeles office. Initial activity will focus on supporting the existing brand portfolio through media planning, buying and value-add opportunities. Gruppo Campari already collaborates with Mindshare in Italy, Germany and Switzerland markets.
Mullen Victorinox Swiss Army named Mullen as its North American marketing agency, following a review. Victorinox Swiss Army consolidated its marketing services, including advertising, digital marketing, PR and social media, with Mullen. Global brand strategy will continue to be led by Victorinox A.G. corporate headquarters and its agency partners in Switzerland. Mullen previously handled advertising, PR and event marketing assignments for Victorinox Swiss Army from 1997-2003.
VML VML was named digital agency of record for The Hershey Company, charged with developing global digital strategy, digital marketing campaigns, providing digital creative and implementing online programs. VML will work with Hershey's agencies including Arnold Worldwide and OMD. Digital work will be developed for The Hershey Company's corporate online presence, as well as individual Hershey brands, such as Hershey's, Hershey's Kisses, Reese's, Twizzlers, York and others.
Mullen After-school education company, Kumon, named Mullen as its North American agency of record, following a review. Mullen will handle advertising, media, PR, CRM, direct, digital and social media marketing chores. New creative is expected to launch in early 2010. Work will be handled out of the agency's North Carolina office.
Mullen Mullen's North Carolina office was named agency of record for the US and Canada markets for Krispy Kreme Doughnuts. The agency will develop marketing communications strategy, creative and media planning and buying. New creative is expected to launch in the first quarter of 2010.
LevLane The American Law Institute-American Bar Association named LevLane as its advertising agency of record. Star Group previously handled the account. LevLane was also named the company's first-ever public relations agency of record, responsible for law and business media advertising and PR, social media and brand reputation management. LevLane's initial assignment, breaking in January, will be the launch of Via, an online continuing education product for the legal profession.