Havas Worldwide's Euro RSCG has been named to Unilever's first global digital roster. Besides Euro RSCG, joining Unilever's group of digital agencies are Publicis Group's Razorfish and independent agencies AKQA and Lean Mean Fighting Machine.
Home Depot awarded MRM Worldwide digital and CRM chores, following a review. Digitas previously handled the work.
Arnold was awarded Panasonic's consumer electronics account, estimated at $25 million. Kirshenbaum Bond Senecal + Partners and Media Kitchen previously handled the account.
Mercury Media was named agency of record for eDiets.com. The agency is responsible for all aspects of direct response television advertising media buying for the company, including strategic planning, media buying, results tracking and optimization.
Pereira & O'Dell has added Women's Professional Soccer to its roster of clients.
Kirshenbaum Bond Senecal + Partners; Ogilvy & Mather; Merkley + Partners; and 22Squared are the four agencies vying for creative chores on Baskin-Robbins' $14 million advertising account.
Captain D's restaurant tapped Zimmerman to handle creative chores on its $15 million advertising account.
Mcgarrybowen added two Kraft Foods brand to its client list, Lunchables and Maxwell House. Draftfcb Chicago previously handled the Lunchables account and Ogilvy & Mather previously handled Maxwell House.
Aflac placed its $70 million advertising account in review. Incumbent The Kaplan Thaler Group will not defend.
McCann Erickson was awarded global creative work for Holiday Inn and Holiday Inn Express.
Mitchell's Fish Market awarded Merkley + Partners creative chores on its advertising account.