Accounts on the Move
Monday, February 8, 2010
  • Unilever
    Mindshare
    Mindshare successfully retained Unilever's Western Europe and U.S. media buying and planning accounts. In addition, the agency added media duties in Canada.
  • Turner Broadcasting
    MediaVest
    MediaVest was awarded media buying duties on Turner Broadcasting's $150 million advertising account. Work was previously handled in-house.
  • Dean Foods' Fresh Dairy Direct
    Leo Burnett
    Dean Foods' Fresh Dairy Direct division has named Leo Burnett USA its agency of record to lead all strategic and creative initiatives.
  • Advance Auto Parts
    Starcom and Tapestry
    Advance Auto Parts tapped Starcom USA as its media agency of record, responsible for all general market media planning and buying. Tapestry, the multicultural division of Starcom MediaVest Group, will handle multicultural media planning and buying duties.
  • Rust-Oleum
    mcgarrybowen
    Rust-Oleum awarded mcgarrybowen creative chores on its $6 million advertising account. Periscope previously handled the work.
  • U.S. Cellular
    Lapiz
    U.S. Cellular tapped Lapiz to handle its Hispanic advertising duties.
  • Gatorade
    VML
    VML picked up digital work for Gatorade, previously handled by TBWA/Chiat/Day.
  • Wrigley's Extra
    Energy BBDO
    Energy BBDO was awarded U.S. creative duties for Wrigley's Extra gum. DDB previously handled the work.
  • Prevacid
    Euro RSCG Adrenaline
    Novartis shifted creative chores on its heartburn medicine Prevacid from Deutsch to Euro RSCG Adrenaline.