Accounts on the Move
Monday, March 8, 2010
  • Beiersdorf
    Carat
    Carat was awarded Beiersdorf's U.S. media planning and buying account, valued at $100 million. OMD previously handled the work.
  • Mazda
    In review
    Mazda placed creative chores of its $150 million advertising account in review. Doner currently handles the work.
  • Kraft
    Crispin, Porter & Bogusky
    Kraft shifted its Macaroni & Cheese brand to Crispin, Porter & Bogusky, following a review. DraftFCB Chicago previously handled the work. In addition, Kraft placed its Planter's peanuts brand in review.
  • CVS
    In review
    MediaCom, Mindshare, OMD and Universal McCann are the four agencies competing for CVS'$90 million media account, previously handled by Hill Holliday.
  • Morgan Stanley
    The Martin Agency
    The Martin Agency was awarded creative duties for Morgan Stanley's $20 million advertising account. Ogilvy & Mather previously handled the work.
  • Tesco Ireland
    Initiative
    Initiative was named media agency of record for Tesco Ireland, following a review. The agency will be responsible for strategic channel planning, media planning and buying, full evaluation and modeling of all media communications activity, and the integration of all Tesco's sponsorship platforms.
  • The National Pork Board
    Schafer|Condon|Carter
    The National Pork Board selected Schafer|Condon|Carter as its agency of record, responsible for all consumer branding and advertising efforts.
  • Rexona
    AKQA
    Unilever has appointed AKQA to handle its Rexona digital account in Greater China. The agency will provide a full digital service over the next year by creating a series of integrated communication campaigns to help grow the brand. OgilvyOne Shanghai previously handled the account.
  • 1800Hotels.com
    French/West/Vaughn
    1800Hotels.com tapped French/West/Vaughn to handle creative and media chores on its $11 million advertising account.
  • Daimler Vans USA
    Cargo
    Cargo was named agency of record for Daimler Vans USA, a subsidiary of Mercedes-Benz USA, which markets Mercedes-Benz Sprinter and Freightliner Sprinter vans. Cargo is handling both brands. The agency will handle all aspects of brand marketing, including strategic planning, interactive design, advertising, brand analytics and media planning and buying.
  • Boiron
    In review
    Kirshenbaum Bond Senecal + Partners, Arnold and ML Rogers are the three agencies vying for creative chores on Boiron's $15 million advertising account.