Wrigley moved its U.S. media buying account, valued at $200 million, from MediaVest to Starcom.
Gap placed its global media planning and buying account, estimated at $350 million, in review. PHD handles media chores in the U.S.
Arnold was tapped as lead creative agency on CVS' $90 million advertising account. Hill Holliday previously handled the account.
General Motors shifted lead creative duties on its Chevrolet brand from Publicis to Goodby, Silverstein & Partners. In addition, Campbell-Ewald was tapped to handle retail and sponsorship advertising.
Orbitz placed its $40 million media account in review. Mullen's MediaHub handled the account, but recently won media chores for JetBlue, creating a conflict for Orbitz.
PHD was awarded Kraft Foods' consolidated U.K. media planning and buying account for its Kraft and Cadbury brands. The account is valued at $70 million.
BBDO was awarded global creative chores for Uncle Ben's. TBWA/Chiat/Day previously handled the account stateside.
Zambezi was awarded creative chores on Coca-Cola's Nestea brand. Venables Bell & Partners previously handled the account.
Henkel Corporation named Cramer-Krasselt Milwaukee as agency of record for its Loctite brand of professional and consumer adhesives and sealants.
Sensis and Sapient Government Services were tapped to handle the United States Coast Guard Academy's national recruitment advertising efforts. The contract, valued at up to $3 million across five years, includes brand strategy, media planning, interactive marketing, social media, sales training and traditional advertising duties.
21st Century Insurance named DonatWald+Haque as its agency of record.