Mon, Jul 19, 2010
  • Denny's Goodby, Silverstein & Partners

    Denny's has parted ways with its agency, Goodby, Silverstein & Partners.

  • Travelers MediaCom

    Travelers insurance awarded MediaCom its $100 million media planning and buying accounts, without a review.

  • The Cosmopolitan of Las Vegas Fallon

    Fallon was named advertising agency of record for The Cosmopolitan of Las Vegas, a resort opening in December 2010. The agency will handle strategic planning and creative and connection plan development.

  • Zimride Colle+McVoy

    Zimride, an online rideshare community, named Colle+McVoy as its agency of record. The agency will handle strategic planning, identity design, advertising, media planning, online marketing, social marketing, promotional materials and public relations.

  • Lifetime Entertainment Horizon Media

    Lifetime Entertainment tapped Horizon Media to handle its traditional and digital media buying and planning duties. Mediacom previously handled the work.

  • Sprite Isobar

    Sprite named Isobar as its global digital agency of record.

  • Florida Department of Health Alma DDB and OMD

    Alma DDB and OMD were awarded Florida's Tobacco Free Florida anti-smoking project. The agencies will handle creative and media planning and buying.

  • Mamas & Papas Mullen

    UK parenting brand, Mamas & Papas, tapped Mullen Boston to launch its brand in the U.S. this autumn.

  • OneRoof Energy NYCA

    NYCA was hired by OneRoof Energy to build a long-term marketing strategy as well as create digital materials to support its builder program launch.