Denny's has parted ways with its agency, Goodby, Silverstein & Partners.
Travelers insurance awarded MediaCom its $100 million media planning and buying accounts, without a review.
Fallon was named advertising agency of record for The Cosmopolitan of Las Vegas, a resort opening in December 2010. The agency will handle strategic planning and creative and connection plan development.
Zimride, an online rideshare community, named Colle+McVoy as its agency of record. The agency will handle strategic planning, identity design, advertising, media planning, online marketing, social marketing, promotional materials and public relations.
Lifetime Entertainment tapped Horizon Media to handle its traditional and digital media buying and planning duties. Mediacom previously handled the work.
Sprite named Isobar as its global digital agency of record.
Alma DDB and OMD were awarded Florida's Tobacco Free Florida anti-smoking project. The agencies will handle creative and media planning and buying.
UK parenting brand, Mamas & Papas, tapped Mullen Boston to launch its brand in the U.S. this autumn.
NYCA was hired by OneRoof Energy to build a long-term marketing strategy as well as create digital materials to support its builder program launch.