Orbitz tapped Optimedia US to handle its offline media chores in North America. Orbitz continues to manage its online media buys internally. Optimedia US replaces Mullen's MediaHub division that took over the business in mid-2008. Orbitz instituted the review due to a conflict within MediaHub's client roster. BBDO New York handles creative chores for Orbitz.

Diageo placed its $130 million U.S. media planning and buying account in review. MediaCom currently handles the work and will defend.

Alberto Culver tapped Maxus to handle its U.S. media account, estimated at $125 million. Carat previously handled the account.

Fallon was named lead creative agency for H&R Block's $150 million advertising account. DDB previously handled the account.

Travelocity placed its $70 million advertising account in review. Creative incumbent McKinney will not defend. OMD and OMG Direct handle media chores and plan to defend.

Emirates Airline tapped StrawberryFrog to develop a new brand platform to reflect the airline's ambition to become a larger, global brand. The account will be managed out of StrawberryFrog's Amsterdam office.

An Omnicom team led by BBDO has been selected to handle global creative chores on Johnson & Johnson's baby product line.

WONGDOODY won the Activate Drinks account. The agency will be creating retail, trade and consumer campaigns, spanning print and online advertising, in-store, packaging design, social media and digital initiatives. Activate is currently sold in Arizona, California, Hawaii, Vermont, New Hampshire, Massachusetts and Nevada, and plans to roll out nationally by the end of the year. Estimated billings will be $7 - 10 million.

TGI Friday's awarded Pohmedia lead media duties on its $50 million advertising account, partnering with Horizon Media for buying chores.

TELETOON Canada named Tribal DDB Canada's Toronto office as its digital and social media agency of record.

Telefonica awarded Zenith Optimedia its consolidated European account, valued at $160 million. In Europe, the brand goes by the name O2.

Cellular South tapped Spark Communications to manage its traditional and digital media buying and planning duties.

Kirshenbaum Bond Senecal + Partners; BBDO; Gotham and Erwin-Penland are the four agencies vying for Denny's $60 million advertising account. Goodby, Silverstein & Partners previously handled the work.

Following a global review, Australian Wool Innovation named Euro RSCG Worldwide as its global agency of record. MPG was awarded global media duties.

Draftfcb Hong Kong was awarded The Sands Macau Hotel, PPS and MTR/Area 56 accounts.

MSNBC named Mono as its agency of record, charged with handling creative and advertising efforts.

Hispanic advertising agency Wing was selected by Sony Latin America to launch a forthcoming audio product line. The assignment was awarded following a review and will be led by the agency's New York headquarters. The agency will handle digital, print, radio and in-store displays.