After a 31-year relationship, Carmichael Lynch has resigned as agency of record for Harley-Davidson. "We anticipate shock and disbelief from some in our industry over our decision, but the fact is our agency leadership came to the consensus that we've taken the Harley-Davidson brand as far as we can. It's in our best interest to part ways," said Doug Spong, president of Carmichael Lynch.
Invesco named Leo Burnett as its agency of record for all North American brand positioning and strategy initiatives. Invesco's Masterbrand program will be led by Leo Burnett offices in Chicago and Toronto.
Microsoft awarded Deutsch global creative duties on its business-to-business account.
Fleet Laboratories, manufacturer of consumer health and personal care products, selected The Richards Group as its agency of record. The Richards Group will handle brand planning, creative development, digital design, public relations, and media planning and buying for Fleet Laboratories' Summer's Eve brand of feminine care products and Fleet brand of gastro care products. The account is valued at $15 million.
MPG was appointed by Levi Strauss to handle the launch of new brand dENiZEN in China. MPG China will provide dENiZEN full media consultancy services including media strategy, planning and buying services.
Denny's tapped Gotham to handle creative chores on its $60 million advertising account. Goodby, Silverstein & Partners previously handled the work.
Bedford Laboratories named Marcus Thomas, Cleveland, as its first agency of record to handle a brand identity redesign. Budget is undisclosed.
Discover Boating tapped Olson as its creative agency of record.