Mindshare was awarded L'Oreal's consolidated media buying and planning account in China, valued at $1 billion.

Toshiba USA has named goodness Mfg. as agency of record for its Consumer Electronics' Computers business. New work will break this month for the Holiday season. Spending is estimated at $28 million. Young & Rubicam/Wunderman Southern Calif., previously handled the account.

Big Spaceship was awarded digital work for production company, Lucasfilm.

Colle+McVoy was named global advertising agency of record for Dorel Industries' Recreational/Leisure segment, whose brands include Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOi. The agency will lead global strategic and creative development of integrated programs across all traditional and non-traditional mediums targeted to consumers, independent bike dealers, mass merchants and sporting goods retailers.

Breville USA, a designer and manufacturer of countertop kitchen appliances, selected Blitz as its media agency of record.

MetLife awarded Crispin Porter + Bogusky creative chores on its b2c account. Young & Rubicam previously handled the work.

Vail Resorts, operator of the six mountain resorts of Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe, selected BBDO San Francisco as its creative agency, following a review. The agency's first assignment will be to create a marketing communications program in support of the Heavenly Mountain Resort in Tahoe. Work debuts in November.

Tillamook Cheese named mono as its advertising agency of record.